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About Michael
Jorgensen
Michael Jorgensen has chosen his education and work experience to develop a well rounded creative career, as a Strategic Marketing Communications Specialist & Designer,
an Instructor of Marketing Communications, Graphic Design & New Media; and an entrepreneur.
With a strong foundation in art fundamentals from the University of Lethbridge Jorgensen received a B.F.A. in visual arts (drawing, painting). Jorgensen pursued pre-graduate studies at Emily Carr College of Art and Design, with 3 years of scholarships. This was followed by an Entering Graduate Scholarship at Simon Fraser University's School of Contemporary Arts, in Interdisciplinary Studies.
Strategic Design Process
When designing a marketing communications campaign, the product or service must be something Jorgensen supports, and is motivated to market and promote.
Jorgensen researches and answers the creative strategy essentials: Who is the target audience? What kind of marketing campaign is needed? What does the campaign wish to achieve? Who are the competition? What are the product or service features and benefits? And so on...
A clearly defined creative strategy is developed, that includes an insightful understanding of the potential buyers and what motivates them to buy; and when, where, and how they buy. A socio-cultural analysis of the project is conducted, to understand the work in a broader continuum of history and meaning. This analytical process reveals metaphors, symbols, and signs he can use to develop a creative approach that has an impact on many levels. The creative approach must be memorable, communicate the message clearly and immediately, and engage the imagination and feelings for an emotional impact.
Finally, Jorgensen tests the campaign, either formally or informally, before spending clients' money to launch and manage it. Along the way he uses a media mix that includes social media, to maximize marketing and advertising impact and sets landmarks to be met in Google Adwords and Analytics software.
About Jorgensen Designs
Jorgensen Designs integrated media campaigns, that effectively communicate the features and benefits of products and services, and assist in building brands. Our print and web-based campaigns are implemented across a variety of media, for health, education, real estate development, investment & nonprofit organizations.
Utilizing talented writers, editors, illustrators, photographers, programmers, printers & distributors, Jorgensen Designs manages each project to ensure each collaborator understands the project's goals and outcomes and delivers on time.
Jorgensen Designs has helped key alternative and natural health products and services achieve market domination. And our rebranding efforts revitalized the relevance and public recognition of some important community organizations.
Jorgensen Designs has demonstrated innovative marketing and design approaches. For example, the newsmagazine was introduced as an editorial and sales medium to the Canadian natural health industry. Our work has promoted advocates of natural health to become recognizable names in the industry: It was our campaign that introduced nutritionist Lisa Petty, to the public - she now has her own successful radio show, Lisa Live. MORE >
Philosophy: Design Transforms
Truly effective design transforms our society, culture and the way our bodies and minds interact with its services, products, and communities.
