DESCRIPTION OF PROJECT

• Hired to implement rebranding and complete redesign of website and visitor's general brochure

• Nearly 250 pages needed to be created within 90 days

• A large site,  to be used as information for gallery visitors, archives database and research, site rental information, special exhibits, education and outreach information, and media

• The general visitor's brochure must promote the gallery as a tourist destination, a local resource, and an international archive. It must demonstrate what kind of experience you'll have when visiting the museum and archives, and encourage membership with a sign up form, while also providing important details such as phone number, hours of operation, pricing, website and more.

RESULTS

• By rebranding & redesigning the website, and timing it with the unveiling of the renovations and expansions, there was an instant and exponential increase of all activities at the Galt Museum - visitors from all over the world. in person, and as website visitors, increased income from workshops, membership sign ups, museum shop purchases, renting the facilities for events, and more, which has not let up in nearly ten years. Ownership and support of this little museum has been embraced by Lethbridge residents because it communicates a warm and grassroots welcome and personality, that people relate to and feel at home with.

• By reorganizing, updating, maintaining & adding content to web site, useability & usefulness improved, the exceptional features & benefits of the museum's programs were conveyed

• The monthly e-newsletter to members was redesigned to be consistent with overall website and brochure redesign