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Jorgensen's Mind

Fine Arts

University of Lethbridge, BFA (1991)

Emily Carr College of Art & Design (1991-1993)

Simon Fraser University, Interdisciplinary Fine Arts Program (1993-1995)

  • Studying fine art (for 10 years) was about self-development, increasing self-awareness, and developing an analytical, thinking process that allows me, through research, to understand and learn new areas of knowledge, and gain new skills, quickly and proficiently .

  • I have studied painting, printmaking, sculpture, drawing, photography, video production, sound production, performance art, movement, gymnastics, singing, writing and acting.

  • I am an expert on the creative process and in developing creative strategies.

  • While still finishing my undergraduate degree, I was offered the position of Director/Curator for the Radish Factory, a grassroots non-profit gallery in Lethbridge, Alberta, which I ran for one year.

  • I worked at the Southern Alberta Art Gallery (Joan Stebbins, Curator) as gallery assistant for two years, hanging exhibits, assisting visitors, documenting the exhibits with photography, and other administrative work.

  • My fine art practice has specialized in creating photo-based, site specific,  installation exhibitions, since graduate school.

 

Education/Teaching

  • I love education. I love learning, because it opens doors to new worlds which give me a broader perspective of the world.

  • I love being a student, because it gives me time to research topics in depth, and then be rewarded for presenting it and sharing it.

  • I love teaching. What I especially love is meeting people who actually want to know all the small details, and ins and outs of what I know, from having worked in the industry for so long. It makes me feel excited and passionate about what I am teaching. I also like to spark my students creativity, and see the fulfillment they experience from it.

  • I love being in educational institutions. I feel at home in them. I love the people who work in them, because education has opened their minds and their values are humane.

  • In graduate school I taught undergraduate students an introduction to digital and film-based photography. I also maintained the photography labs.

  • I taught at British Columbia Institute of Technology for 5 years, in the Marketing Communications Program, full time, and also in the evening part times studies. My classes were made up of 60 students, to whom I taught two major courses - Graphic Design Production and Advertising Design, and Web Site Design for Direct Marketing.

  • I was an Associate Professor at the University of Lethbridge in the Fine Arts Department, New Media Program. I taught 4 courses to full time and part time students.

Marketing Communications & Graphic Design

  • At age 20, I got a job as a layout artist for a printing company. It was one of the first businesses in town to implement the new Apple digital publishing software.

  • ​I have been using Macs/Apple computers and Adobe Creative software since they were introduced.

  • At a second part-time job, as a layout artist and graphic designer, I was employed by the student university newspaper, The Meliorist.

  • I was a graphic designer for Flora Manufacturing and Distributing, a natural health company.

  • I started my own company after working for Flora and specialized in designing for natural health companies for six years, before broadening my scope of interest. I have worked with many of the major natural health manufacturers in Canada and the U.S.and some well known local companies.

  • I enjoy working with the power and complexity of metaphors and symbols when developing creative approaches. 

  • I enjoy the challenge of doing marketing, communications and design for a small company. I enjoy directing and managing a business, while utilizing the power of the web to make connections.

  • I have developed my creative and graphic design related skills including: creative strategy development, branding, layout, magazine design, illustration, photoediting, copywriting, direct-marketing writing, magazine writing. Examples are  found in my portfolio.

  • My marketing communications knowledge was strengthened while teaching in the Marketing Communications Program at BCIT. In order to teach graphic design to marketing students, I read marketinig text books when researching design projects or developing new lectures on applied design for marketing.

  • Working with other marketing instructors, especially in group projects, I strengthened a career and skill set, and developed a process to create successful campaigns.

  • I look at graphic design as a strategic communications tool, for marketing products and services. It must reach and appeal to the intended audience and communicate the message immediately.

  • I taught a course called Web Design for Direct-Marketing, and in this class I examined all the techniques to gain and maintain prospective clients, and close the sale.

  • Reaching a global community through marketing, communications and design has always been one of my career passions.

  • I worked at the University of Calgary Faculty of Education, in the graduate program division for the Graduate Research Division of Education and Applied Psychology. I rebranded their programs, redesigned their websites, and advertising, and marketed their for-profit classes and programs.

 

Fine Art
Education/Teaching
Marketing Communications

Design =

creativity +

strategy. 

© 2014-2021  Jorgensen Designs

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