About

Jorgensen Designs makes it cost-effective for small to medium-sized companies to enjoy agency-quality marketing campaigns and benefit from the positive results to their bottom line. We assist you to take a transformational leap forward,

by designing effective brands and communications that personalize your company.

about Jorgensen Designs

Jorgensen Designs integrated media campaigns, that brand your organization and advertise your products. Our print and web-based campaigns are implemented across a variety of media, for health, education, real estate development, investment & nonprofit organizations.

Utilizing talented writers, editors, illustrators, photographers, programmers, printers & distributors, Jorgensen Designs ensures each collaborator understands the project's goals and outcomes, and delivers on time.

We have helped some well known natural health products achieve market domination. And our rebranding efforts revitalized the relevance and public recognitition of some important community organizations.

Jorgensen Designs has demonstrated innovative marketing and design approaches. We introduced the newsmagazine, an editorial/point-of-purchase/direct-marketing medium to the Canadian natural health industry. Over 200 million of our designs are circulation around the world. We assisted Lisa Petty in going public as a natural health expert, and she now has her own successful show, Lisa Live!

Jorgensen designed the first, and a highly successful, GLBT smoking cessation program in Vancouver, Canada, which has been used as a model for similar campaigns in other places. I am currently focussing our design and marketing power on a mindful living audience, using direct-marketing techniques and web-based media to reach an audience who is interested in self-awareness programs and products and living abundantly in all aspects of their life.

When Jorgensen Designs, strategic thinking is apparent in each stroke of creativity. HIs materials must not only look beautiful, they must also perform well and justify their cost.

about Michael Jorgensen

Visionary companies whose goals are to improve humanity's quality of life, through education or innovative products and services, are Jorgensen's ideal employers.

Being able to employ his skills in a position that exercises them at optimal performance intensity, while also developing new ones, is Jorgensen's favoured employment opportunity.

Michael Jorgensen has mindfully chosen his education and work experience to develop a healthy and holistic career as a strategic visual and marketing communications designer. Work and education has never been a means to an end, it was chosen to develop his passions and potentials in visual design, marketing and communications .Starting with the fundamentals of art, he received his B.F.A. in in drawing, painting, printmaking and sculpture, and continued with post degreeeducation at Emily Carr College of Art and Design, and at SFU School of Contemporary Arts, in photography, exhibition design, video production, and performance art. His expertise in new media, graphic design, marketing and communications fields were acquired in applied work experience as an employee and then as an instructor. Jorgensen's entrepreneurial spirit was utilized in starting his own advertising and design proprietorship [1998present],and developed memorable, innovative and successful campaigns for NorthAmerican companies in education, health, nonprofit,real estate, and manufacturing & distributing companies.

Working collaboratively with other specialists, such as designers, writers and marketing associates, Jorgensendesigns and produces the media for print and web for each campaign. He draws upon his expertise in prepresstechnical requirements and leading marketing approaches to create highly successful, effective and memorablecampaigns.Jorgensen has nurtured new talent by teaching creative strategy, advertising copy writing, new media theory,graphic design, advertising, video editingand web site design for students at the University of Lethbridge, BCITand other postsecondary institutions. Teaching and designing has kept his skills current with new applications, media and marketing communications needs..

An exceptional facilitator, builds and maintains cooperative teamwork
Works well under pressure in fast paced environments and meets deadlines .
Professional presentation skills, in the boardroom & classroom
Current in new software, technologies, production techniques & media
Skilled in writing copy, proposals, contracts, editing/proofing
Strategic Design expert
Creative Strategy expert
Graphic Design, Copywriting, Web Design, Marketing Communications, Layout, Brochures expert

Instructor of Graphic Design Theory & Production Skills
Instructor of Direct-Marketing Website Design
Expert in branding, advertising & marketing campaigns for print and web.
New Product Launches, Brand Identity Creation & Re-branding Specialist
Proven track record of innovative, effective & memorable designs
Highly creative, graduate-level education, sees the big picture, has an eye for detail
Self-starter/entrepreneur, with strong leadership and communication skills

SKILLS & EXPERTISE

30 yrs Graphic Designer

20 yrs Creative Director

20 yrs Marketing

Communications Specialist

10 years Instructor & Professor

Managing Skills

CONSULTING with clients to establish marketing & creative strategies, project objectives, target markets, budgets, schedules & deadlines
ANALYZING client needs & challenges, developing marketing & advertising solutions
PREPARING concept presentations for client approval: from simple sketches to full colour layouts
DEVELOPING approved concepts, in consultation with clients, managers, directors & marketing teams
DIRECTING photographers, illustrators, copywriters & other creative professionals involved in projects
COORDINATING the production of print & digital media, meeting deadlines
WRITING proposals & contracts for government & industry jobs, requests for proposals, bids, clients & subcontractors

DEFINING the nature & extent of projects by gathering information, & conducting research to evaluate past efforts & to determine current needs.
ANALYZING collected data from web-based analytics & marketing research
UTILIZING background knowledge to develop proposals for improving methods, systems & procedures
NEGOTIATING media buys/purchases
MOTIVATING & INSPIRING teams, employees & contractors to perform or exceed expectations & deadlines
ORGANIZING COMPLEX PROCESSES and systems comes easily to me and instanteously. I see the forest, the leaves and the underground system of roots that support them.
COMPLETING tasks sometimes ten times faster than the average person, because I remember every detail in the process without effort.

"Talented designing is the opposite of manipulating surface appearances.

It builds, deep within the ground, a strong foundation so that the building that follows
is monumental and immovable.

It's a conceptual, organizing approach,
applied consistently, even under critical examination.
Design reveals an ideology that is visibly apparent, in its form and function,

its socio-cultural influences and associations, its social communities and
political agendas.

Talented design has a reach that extends far beyond time and space,

afterall...design is divine."