The Graduate Divisions of Applied Psychology and Educational Research
received more graduate applications than ever before in their history of operation, as a direct result of my marketing & communications efforts
after only five months of employment.
A layout of the advertising, support materials, brochure and website I designed for rebranding the graduate division
The annual report for the University of Calgary Applied Psychology Research Clinic
A layout of the advertising, support materials, brochure and website I designed for rebranding the graduate division
University of Calgary
Department of Education
WEB COMMUNICATIONS & MARKETING SPECIALIST
2006 to 2007
Division of Applied Psychology (APSY)
Graduate Division of Educational Research (GDER)
U-CAPES
2500 University Drive, Calgary, AB
DESCRIPTION OF EMPLOYMENT
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Hired to rebrand graduate programs, design and place advertising, redesign web site, perform marketing & direct-marketing communications, develop social marketing programs
RESULTS
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By rebranding & redesigning the 2 divisions’ websites, advertising and marketing materials, I increased income from courses, maximized enrollment, & improved awareness & reputation of graduate programs.
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By reorganizing, updating, maintaining & adding content to web site, I improved useability & usefulness, increased site visits, & conveyed the exceptional features & benefits of programs
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APSY & GDER received the highest number of applications to their graduate programs, in their history of operation.
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APSYs newly designed website showed over 1000 per cent increase in traffic from within the university, throughout Canada and internationally.
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Greater functionality, usability, and user-convenience was achieved with:
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- an improved site structure,
- downloadable forms & materials,
- a search engine,
- graduate student profiles
- and online contact & feedback forms. -
My assistance with the design of presentations helped the Faculty of Education secure a $3.1 million dollar endowment from the Werklund Foundation.