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When Moducare launched their product in the U.S.,
Jorgensen Designs developed the
campaign that established its brand.
Moducare Phytosterolins
United States Launch Campaign
Washington, United States
DESCRIPTION OF PROJECT
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Having worked as a graphic designer for the company that introduced Moducare Phytosterolins in Canada, I was asked to develop new advertising for their product launch in the United States.
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New print advertising for health food magazines helped establish the corporate brand as well as the product lines in the U.S.
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A billboard campaign was also designed, featuring each of the product lines.
RESULTS
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Moducare quickly became the top selling phytosterolin brand in the U.S.
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